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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform todaya s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

War brought them together. Love will tear them apart. People are passionate about hummus. This versatile, cheap and healthy dip a true staple of the eastern Mediterranean, where every restaurant wants to be known as makers of the best hummus in town. The Hummus Bros. offer the best hummus in London and now they bring it to Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients free epub the world via their first book. A quick look at the Hummus Bros' menu and you'll notice a diverse range of accompaniments to hummus, which is the main star. Because rather than being just a dip, the Hummus Bros see hummus as a way of eating. Here they share 60 recipes, from the hummus itself, though meat and veggie accompaniments, the essential falafel recipe, salads, breads, sauces and even delicious desserts and drinks. Featuring lamb with pine nuts and Middle Eastern spices, smoky barbecued aubergine, tabouleh, a 5000-year-old recipe for fava beans, and even a surprising guacamole. All the recipes are simple and fresh and easy to prepare. They are also healthy, fashionable and easy on the pocket. Beautifully photographed and designed, Hummus Bros. Levantine Kitchen is an essential book for anyone keen on the humble chickpea. Learn to make the best hummus. Ever.

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Author: Jay Conrad Levinson,Michael W. McLaughlin
Number of Pages: 304 pages
Published Date: 19 Nov 2004
Publisher: John Wiley and Sons Ltd
Publication Country: New York, United States
Language: English
ISBN: 9780471618737
Download Link: Click Here
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